Rusk has helped create runway styles for names such as Nicky Hilton and Cynthia Rowley. One of the attractive features of the Rusk line is that the Rusk hair products are versatile and are used by people with all different tastes. Create neat, sleek hairstyles or funky, crazy looks using Rusk hair care and hair styling products. Enjoy the benefits of natural botanical ingredients as well as Compressed Formula Technology (CFT). With CFT, Rusk hair products are compressed during formulation and later expand when you add a bit of water and gentle manipulation, meaning you use 30% - 50% less product to achieve your style.