Eye Makeup

Jane Iredale PurePressed Eye Shadow provides crease-free color. Suitable for sensitive eyes, this eye shadow comes in various colors with high pigmentation. Shadows can be applied wet or dry to vary the intensity and can be blended easily.

Benefits:

• Crease-free
• Long-lasting
• Can be used wet or dry

Directions: Apply the darkest color in a sideways V. Highlight above the iris in a medium shade. Highlight the brow bon in a light shade. Blend well with a clean brush.

Jane Iredale Eye Pencil is a mineral-based eyeliner that glides on smoothly. Ideal for smudgy, smoky eye makeup looks, this eye pencil won't pull or tug at your lids. Formulated with antioxidants, it also helps prevent damage caused by free radicals and can be used with those that have sensitive eyes or contact wearers. By defining the lash line, you can also create a sleek and defined makeup look.

Benefits:

• Color lasts all day
• Can be used anywhere on face
• Available in 6 shades

Directions: Line the eye with eye pencil. To apply with brush, use the Eye Liner/Brow Brush. Tip: Sharpen with the Jane Iredale Eye Pencil Sharpener to prevent the wood from splitting.

bareMinerals Lasting Line Long-Wearing Eyeliner provides maximum color intensity without smudging. Coming in an automatic twist up pencil, sharpening is never needed. The formula contains gentle ingredients that allows color to glide on seamlessly without tugging. Featuring a smudge tip, smoky eye looks can be created easily. 

Benefits:

• Smudge-proof, smear-proof, fade-proof
• Various shades with intense color
• Smudge tip

Directions: To create the look of naturally lush lashes: dot eyeliner in between upper lashes, working color right into the base of lashes. Blend with smudge tip for fuller-looking fringe. To create a fine line: begin with a sharpened pencil. Hold liner at 90-degree angle and slowly apply along upper lash line. Begin at the inner corner of eyelid. To create a smoky look: apply liner at a flat angle along the upper and lower lashes. Begin at the inner corner of the eye and work your way out for a bold, thick line. Blend with smudge tip for a smoky look.

PÜR Cosmetics Fully Charged Mascara is an anti-aging mascara formula that contains a revolutionary positively charged matrix that attracts to each individual lash to strengthen, thicken, lengthen and separate for unparalleled performance.

Benefits:

• Lifts and separate while adding maximum volume without clumping
• Conditions and strengthens to prevent lash loss
• Maintains precise definition all day or all night

Directions: Begin by placing the brush wand at the base of lashes then hold for a few seconds to set. Wiggle the wand in a back and forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.

Jane Iredale Retractable Brow Pencil has an ultra-fine precision tip plus shaping spoolie lets you create the perfect brow shape. Ergonomic for perfect, hair-like strokes. Longwearing, waterproof, no-smudge formula.

Directions: Use short strokes to fill in brows.

bareMinerals Loose Mineral EyeColor provides a variety of coverage options, from opaque allover lid color and crease contouring to shimmering, translucent shades that add subtle or dramatic highlights. Use them wet or dry and mixed together with other bareMinerals products to customize colors as you desire. Their consistency makes them incredibly easy to apply and blend.

Directions: Try using two Eyecolors in the same shade family. Starting from the inner eye, apply the lighter shade halfway across, using an eye brush such as bareMinerals Heavenly Shadow Brush. Then complete the outer portion of the lid with the darker shade. Double your options. You can use most of bareMinerals Eyecolors wet or dry for different looks. Dampening the brush provides a more striking, opaque application, while using it dry creates a softer look.

Jane Iredale PureLash Lash Extender & Conditioner is a lash primer. Create healthier lashes with this two-in-one primer and conditioner. Thickening ingredients help create the appearance of fuller and longer lashes. By using this as your first step, mascara lasts longer and lashes are less likely to become weak and damaged. This primer/conditioner can also be used on eyebrows.

Benefits:

• Strengthens lashes
• Thickens and lengthens
• Mascara lasts longer

Directions: Layer on a thin coat. Don't let it dry completely before applying mascara - texture should feel tacky. One coat of mascara should be sufficient but can be layered for buildable volume. Beauty Tip: Apply Lash Extender & Conditioner to lashes at night for a nighttime treatment.

Glo Skin Beauty Precision Eye Pencil glides across the lashline with ease and precision—the go-to favorite for tight-lining. Use the ultra fine point tip to create a fine line along the lashes for daytime or smoke out for a more dramatic nighttime look.

Directions: Apply directly to upper lash line, lower lash line and/or waterline.

Buxom Lash Volumizing Mascara is a bestselling, intensely volumizing mascara that separates and defines.

Benefits:

• Vitamin-enriched
• Clump-resistant formula
• Deepens, darkens and thickens lashes

Directions: After applying mascara, use the tip of the nylon brush to push and lift. Use the brush to push inner corner lashes toward the bridge of the nose. Use the brush to push center lashes toward the middle of your brow. Use the brush to push outer corner lashes toward your hairline.

Jane Iredale PureBrow Brow Gel tames, conditions, and protects your brows with a proprietary blend of high-tech sea minerals.

Benefits:

• Smooth healthy brows
• Tints brow hairs in a natural looking way
• Adds color, depth and highlights

Directions: Lightly stroke product onto eyebrows in desired direction to add depth and keep hairs in place.

Jane Iredale PurePressed Eye Shadow Triple contains multiple eye shadow colors to create different makeup looks. Suitable for sensitive eyes, this eye shadow is a crease-free formula with high pigmentation. Shadows can be applied wet or dry to vary the intensity and can be blended easily.

Benefits:

• Crease-free
• Long-lasting
• Can be used wet or dry

Directions: Apply the darkest color in a sideways V. Highlight above the iris in a medium shade. Highlight the brow bon in a light shade. Blend well with a clean brush.

Jane Iredale PureLash Lengthening Mascara creates longer, fuller lashes.

Glo Skin Beauty Eye Shadow delivers crease-free coverage to highlight and enhance eyes.

Benefits:

• High pigment
• Rich hues
• Cruelty free

Directions: Apply shades to eyelids alone or together to create a variety of different looks.

Jane Iredale GreatShape Eyebrow Kit combines a water-resistant, mineral-rich brow powder which glides on to add color, depth and highlights with a botanical brow wax which nourishes and protects. You're left with brows that are refined and soft, with no sticky residue. The kit comes in a travel-size rose gold mirrored compact with a dual-ended applicator for flawless application.

Directions:

Apply to eyebrows as desired.

PUR Cosmetics On Point Eyeliner Pencil brings the precision of a pen to your eye look.

Benefits:

• Formulated in an assortment of highly pigmented colors.
• Self-sharpening design offers convenience.

Directions: Apply pencil or liquid liner in short, quick strokes along the lash line starting at the inner corner and working your way outward.

Jane Iredale Eye Shadow Kit contains modern earthy shades that are naturally neutral for a wearable look that's like bare skin, but better. This limited edition kit contains five blendable shades that go on smooth for crease-free finish and long-lasting wear. Includes Buttercream, Hush, Slate Brown, Eggplant and Fudge shades.

Directions: Apply to eyes as desired.

bareMinerals Well Rested Eye Brightener Broad Spectrum SPF 20 helps you instantly achieve a wide-awake look. This lightweight formula buffs on gently around the eye area to visibly diminish dark circles while the SPF 20 offers added protection against the sun's harmful rays.

Directions: Apply bareMinerals eyeshadow on upper eyelid, around eye area or where needed for an extra pick-me up. Use with Light Stroke Brush or Maximum Coverage Concealer Brush.

PÜR Cosmetics Big Look Mascara envelops lashes in nourishing, knockout color with endless build and dewy sheen.

Benefits:

• Fortified with argan oil
• Clump-resistant wand
• Gives you smooth, evenly coated lashes

Directions: Comb wand through both upper and lower lashes with slow, delicate, repeated strokes.

Peter Thomas Roth Lashes to Die For Turbo is a revolutionary night time eyelash treatment with a peptide-based Tri-Phase Lash Complex that helps to enhance the appearance of natural lash length, thickness, density and fullness. Works to See results in as little as 2 weeks and more dramatic results in 6 weeks. Works on eye lashes and eye brows to help define the eyes, our most dramatic features. Risk free - will not discolor eyes or eye lids.

Directions: Once a day, at bedtime, apply formula with applicator brush, in a thin line, along upper lash line only at the root area on to clean skin (as though applying eyeliner).

Jane Iredale Smooth Affair for Eyes is a cream-to-powder formula that works as a cream eyeshadow or eye primer. Its Smooth Affair formula includes coco glycerides and mineral powders that create a beautiful base for makeup to glide on effortlessly and last longer. Worn alone or with other eyeshadows, this mineral formula provides a luminous look that is both crease-proof and smudge-proof. This eyelid primer also helps minimize the appearance of fine lines, leaving your eyes looking fresh all day.

Benefits:

• Minimizes fine lines
• Smudge-proof and long-lasting
• Can be used as a primer or eyeshadow

Directions: Apply a thin layer all over eyelid. May be used as a lid primer or as a cream eyeshadow.

Jane Iredale Longest Lash Thickening and Lengthening Mascara helps lashes look thicker and longer naturally.

PÜR Cosmetics Fully Charged Mascara Primer adds drama and volume to your lashes and helps stretch your lashes to ultra-luxe lengths.

Directions:

First apply a coat of Fully Charged primer to top and bottom lashes and allow to dry. Then apply one to two coats of Fully Charged Mascara to top and bottom lashes to achieve a dramatic lash look.

Glo Skin Beauty Water Resistant Mascara - Black lengthens your lashes while nourishing them with this conditioning, water-resistant mascara. This mascara delivers high color intensity for long-lasting, dramatic lashes with a soft and creamy formula that coats each eyelash. The formula is quick drying and will not smudge, clump or glob. Plus, it provides vital nutrients to the lashes and is gentle enough for sensitive eyes.

Benefits:

• Quick drying
• Smudge Proof
• Water-resistant

Directions: Sweep on lashes to extend and define. Easily remove with Eye makeup remover or rinse with water and gentle cleanser.

Glo Skin Beauty Precise Micro Browliner Expertly frames and shapes your brows like never before. This ultra-slim pencil fills in sparse areas with the precision and detail of fine, hair-like strokes for a perfectly natural look. Plus, the long lasting, wax-based formula glides on smooth and won't budge or smudge for over 10 hours. 

Benefits:

• Retractable and self-sharpening
• Fills in sparse spots with the illusion of hair
• Spoolie brush keeps hair in place and color blended

Directions: Use a light, controlled hand to recreate the look of natural hair. Fill and build for desired definition and shape. Blend color, smooth and groom brows with built-in spoolie brush.

Glo Skin Beauty Lash Thickener & Conditioner is formulated to condition and deliver nutrients to help keep lashes healthy. Creates noticeable thickness and volume prior to mascara application. 

Directions: Apply to lashes before Lash Lengthening Mascara to create thick, full lashes and condition them.

bareMinerals Lashtopia Mascara provides up to 10 x lash volume plus lifts and separates for fanned out fullness. Formulated with nourishing minerals and lash-loving moisturizing ingredients so that lashes remain soft and plush, not stiff or brittle.

Benefits:

• Intense, deep black mineral pigments provide maximum impact and all day wear
• Smudge, clump and flake-resistant
• The tapered peak separates and fans out lashes from root to tip

Directions: Starting at the base of your lashes, sweep up and through to the tips, wiggling to achieve volume.

Jane Iredale Liquid Eye Liner is a highly pigmented liquid liner. Formulated with non-irritating ingredients, it is gentler on skin reducing chance of irritation. Glide on with precision and create bold eye makeup looks.

Benefits:

• Keeps skin nourished
• Precise applicator
• Ideal for any skin type

Directions: Apply to lash line.

Jane Iredale Mystikol Powdered Eyeliner lets you create multiple looks, from a chic cat eye to a seductive smoky eye. Boost any day or night look with this long-wearing eyeliner.

Directions: Dip pull-out brush gently into product and apply to lash-line for a liner or to eyelid as a shadow.

Glo Skin Beauty Shadow Quad provides you with the perfect shades to create lively, vibrant eyes. Enriched with antioxidants and green tea, this eye makeup set effectively diminishes free radical damage, reinvigorating your appearance. You'll love its neutral hues for both day and nighttime looks. 

Directions: Use on eye lids to add color and dimension with these expertly matched collections.

Glo Skin Beauty Shadow Palette demand attention with a bold new look, complete with 8 vibrant matte hues and metallics, this versatile palette delivers long-wearing color and dimension to your eyes. 

Benefits:

• Buildable to allow sheer coverage or add layers for intensity
• Created so that you can use different colors to create a custom look
• Easy to use

Directions: Apply to lids as desired.

bareMinerals Lash Domination Volumizing Mascara - Intense Black creates larger-than-life lashes. This mascara helps lengthen, thicken, and separate lashes for volume you can see. The wand is spiraled at 180 degrees to curve around the lashes and coat it with color. Lash Domination is powered by minerals and quinoa protein to prevent breakage.

Benefits:

• Thickens
• Volumizes
• ProTwist 180 wand

Directions: Apply to lashes from root to tip.

PUR Cosmetics Arch Nemesis Brow Pencil is a dual-ended retractable brow pencil! This 4-in-1 pencil features dual ends for fully customizable brows.

Benefits:

• Small tip mimics the finest of hairs
• Medium tip creates hair-like texture
• Longwear, smudge-proof formula

Directions: Use the small-tip side to gently outline the base of the brow with short, hair-like strokes. Clearly define the arch and tail to a desirable shape. Use the slanted, triangular side to fill in any sparse areas for a thicker, more defined brow using tiny, upward strokes.

bareMinerals Gen Nude Eyeshadow Palette is a collection of three neutral-toned eyeshadow palettes in matte, satin, and metallic finishes designed to suit all skin tones.

Benefits:

• Each palette features six nude- and neutral-toned shades to create easy-to-wear looks
• All shades are easy to blend, and can be worn alone or together
• Each palette includes a step-by-step guide for creating natural to dramatic eye looks.

Directions: Follow the included get-the-look instructions to create three curated looks: Fresh Faced, Professional Polish, and Drawn to Drama. Sweep a lighter shade across your lid to create your base. Blend a mid-toned shade below the browbone. Finish by creating depth and dimension in the outer corners with a deeper shade.